Why did I love this book?
This is the best book I have ever read on crafting messages that will be remembered by your audience. If you’re a school teacher, this book will transform your lessons. If you’re a marketer or advertiser, this book will make your messages more clear, compelling, and impactful. If you’re a parent, this book will aid you immensely with communicating with your children.
If you have something to say and someone who needs to hear it and retain it, this book is an essential.
8 authors picked Made to Stick as one of their favorite books, and they share why you should read it.
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
- how a gifted sports reporter got people…